James Caan, the decent one on Dragons' Den, describes what is really needed to build a business and explains why you don't have to breathe fire to be a success.

James the friendly dragon

Welcome to
42 degrees issue eleven

42 degrees is the business e-zine from Bank of Scotland Corporate that looks at business from a different angle.

In this issue we talk to James Caan, the nice one from The Dragon's Den. He reveals his seven secrets of success for pitching to dragons and business angels. We interview the world's leading expert on the science of persuasion. And we look at the role of emotional intelligence in the work place.

But we don't want it to be all one-way traffic. We'd like to hear about your insights and experiences in our new 'Your opinions' section. The ten best letters will win a copy of Yes! 50 secrets from the science of persuasion by Professor Robert Cialdini and his co-authors.

Subscribe today to make sure you don't miss out on the following:

  • Big name interviews
  • Guy Browning's regular column
  • Entry into each issue's prize draw
  • Latest tips from our topical guru


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Yes! Yes! Yes!

Trends

You will do my bidding
Simple strategies and careful choice of language can do wonders for your persuasive techniques

People person

Turning points

A more humane take on recruitment
Claire Owen felt the recruitment industry was a bit 'iffy' when she first stumbled into it. David Benady reports

Brand values

Issues

Is price competition commercial suicide?
Low prices aren't always the key to a successful business – in modern business it's all about branding

No meeting point

Office politics

No meeting point
There's only one thing worse than a badly run meeting and that's a well-run meeting says meeting-phobic Guy Browning

Searching questions

Guru

Knowing me knowing you
Emotional intelligence means understanding yourself and others and it's the key to successful business dealings says psychologist Anita Morris